I’m allowed to say that, right?
It’s really been my passion to help others leverage the best technology and code when it comes to blogging without the hassle of having to worry about whether or not their theme validates or is SEO-friendly.
A Single Focus:
I love how my team has decided to create 1 product and do it well instead of dividing our energy among a number of different WordPress themes and thus potentially diluting our efforts. We’ll tackle one market at a time, thank you!
I sometimes liken it to playing sports – when you were young you were able to play soccer, basketball, football, and even more and still be relatively good at all of them at the same time. But, you quickly realize that you have to specialize and choose one of them to dedicate your time to so that you can get to that next level of competition, skill, and success.
Scratch The Itch!
We’ve done the same thing with our WordPress Theme where we’ve “scratched our own itch” (because we’re bloggers) and created a best-in-class product for that one specific need: Blogging.
Unless we decide to move into other markets and verticals (based on our personal and professional needs) we’ll probably end up building out our expertly crafted WordPress Theme until the end of time.
I like that simplicity in mission and scope. I wish the rest of the life was so simple!