Sometimes I launch products which I have very little invested emotionally; and deployment is as emotionless as eating dry corn flakes.
There are others where it comes as close to “giving birth” as any male will ever come (or as close as I can tell in my extremely large bucket of ignorance). I think the latter was experienced recently.
It can be very dangerous to tie oneself to a product launch. Sometimes it’s just inevitable. But, it can also be extremely rewarding.
[Image from DBL90]