I’ve been asked a few times if all of this is valuable for those that are currently employed and who may actually enjoy or really feel comfortable in their current job and role.
The answer is a definitive yes, you should always be thinking about managing your online brand regardless if you’re looking for a new job or not. Most people think that personal online branding is for those that are self-employed or for those that are looking for a career change and/or move and that’s simply not the case.
You should always curate, manage, and control your personal online brand – maybe even so that you can keep your current job today! But here are some additional benefits of having an incredible personal brand even in your current situation:
1. Add More Value to Your Employer
The fact is that the more branded you are the more traffic you’ll get to your personal properties and the more traffic your employer will get as people walk through your links to see what you’re currently doing and where you’re currently employed.
Just think about it for a second; imagine if all of your employees had incredible personal brands and who provided links to your business’ website? Wow! That’s a lot of traffic, free marketing, and is essentially a channel strategy for sales! This, of course, is a good thing.
I’ve heard of some employers even encouraging their team to work on their personal brands and even providing templates (like the ones I’ve given for free) to their staff. Now that’s pretty darn neat!
2. Stay Internally Competitive
The fact is that most of you are still competing for continued employment at your job against some of your peers and colleagues. Whether you think about it explicitly or not you’re personal brand is both offline and offline and perhaps a better curated and managed online brand could keep you competitive when reviews come up.
The more invaluable you are as an asset to your team the more valuable you are as a team member. Bringing food to the table, so to speak, via your personal brand could keep you employed. The larger your network the more difficult it is to lose you.
In an ever-increasing competitive work force economy you have nothing to lose and everything to gain by managing your online brand. And some of the collateral benefits are increased confidence, marketability, and heck, swagger!
3. Stay Prepared, New Opportunities
You may really like your current role and job but you never know what life is going to throw your way and you could get laid off for whatever reason. Having a personal brand will help you stay prepared for that terrible situation if it does in fact happen.
And to be honest, it’s one of the reasons I’m able to press on quickly when my career takes a turn unexpectedly – which appears to happen for me quite often!
But, it can also be a proactive way of networking with other businesses and individuals who may value (and need) your skills more than your current employer. There’s nothing wrong with getting ahead of the game and keeping on the lookout for your next gig.
Managing your online profile is just as important as managing your own career, right? No one’s going to do it for you.
[This is part of the Personal Branding Series.]