My wife picks this up off the front porch and walks inside with a scowl on her face:
John, what is this?! Another game?!
Caught completely off-guard I prepare myself quickly to provide some sort of explanation – but I simply don’t remember buying any video game lately (besides iPhone 5 apps… … …).
I stare at what she’s got in her hand, blink a few times, and then look at her:
Sweety, that can’t possibly be mine – I didn’t order that!
She hands it to me and I look it over – yup, it’s addressed to me and everything. I rip it open and find this inside:
Well played Microsoft and Amazon, well played (I needed this for my father’s Windows to Mac migration).
Apparently the two organizations have created a marketing opportunity out of their packaging and it worked – perhaps not how they intended it to work but it definitely caught my attention (and freakin’ almost got me in a heap of trouble!).
But I think it’s incredibly clever and it’s a neat way to leverage something that already exists and create even more value from it. It made me think of all the common-place things that I do in my day-to-day that could be leveraged for creative marketing, advertising, and the like.
And don’t get me wrong – I don’t need any more advertisements in my life but the point is that there are opportunities lying right beneath our noses to do something different. Perhaps these opportunities are so obvious that they go completely unnoticed.
Great startups take advantage of these kind of already-existing markets and make something great out of that opportunity.