I have had numerous discussions recently with a number of “future” bloggers who are trying to prepare themselves to begin the blogging journey and who are trying to align everything in preparation for the “best start” possible.
I smile at them and after listening for a bit of time I ask them this question:
So what’s really stopping you from starting your blog?
There’s typically a puzzled look and perhaps even a re-hashing of what they had just shared with me but most of the time they know what I’m driving at: I’m trying to help them knock down all of the excuses that are present that are keeping them from hitting that Publish button!
Here’s the thing – if you’re going to want to be absolutely certain that your blog is in perfect shape the first time you hit that Publish button then you’ll never actually start blogging!
There’s nothing you can do to have everything figured out and the truth of the matter is that you won’t know half of what you need to figure out until you actually see your writing published and in front of a live audience!
I have come to realize that this is one of the biggest gifts and pieces of advice that I can give to hesitant publishers – the little push of the proverbial cliff accelerating them towards being a digital author.
I’m not tired of hearing the excuses – I know they are heartfelt and can be extremely powerful roadblocks for many people. And I’m not tired of repeating myself either! It needs to be repeated often because there’s always one more person that needs to hear it and there are a bunch of us who haven’t hit that Publish button in a while but know that they need to jump back on that horse!
And especially if you’re a small business owner or you’re trying to build your personal brand you have to start today. Not tomorrow, today! Your success, at least from an online perspective, is counting on you to hit that Publish button!
Don’t wait until you’ve got all your t’s crossed and your i’s dotted – it’s never going to happen!