Did you know that you’re an investor? If you publish anything or have a blog at all that you’re an investor in people, their missions, visions, hopes, and dreams.
Have you ever thought about it that way? Have you ever thought of yourself as an investor? I have and I do, constantly.
The first time I realized this was early in my blogging history when someone had enough courage to comment on my blog and told me that I had encouraged them to try something they had always wanted to try but they didn’t have the right perspective to make the commitment to move forward.
All that changed with a simple blog post. What’s funny is that the purpose or intent of that particular blog post had almost nothing to do with what she had taken away from it! A loose bit of correlation and a whole lot of trust were the key ingredients.
I was shocked but I accepted it graciously, thanked her for the comment, and proceeded to ruminate about this dynamic for the rest of the day. Had I stumbled onto something incredibly unique? Had I done something outstandingly brilliant?
Nope. Not really. All I had really done was hit the “Publish” button on a blog post that I didn’t feel had much brilliance in it at all. And yet I had changed someone’s life and made a very positive (and perhaps life-long) investment.
You do this as well, every single day that you publish content on your digital properties and blogs. You make small deposits and investments in other’s futures – some days it’s significant deposits and sometimes it’s small, but it’s still a deposit nonetheless.
The challenge is understanding that you may never see the actual fruit of your investment, meaning, that that might be the only interaction you ever get with that one person and they may never return after that. Hopefully not, but that’s a reality.
Which means that your investments aren’t for yourself necessarily but for others – it’s selfless and the oftentimes thankless. We all know this from experience as we examine our daily pageviews and visits and see 1,000 of them and 0 comments.
Yes, zero. I have days like that too. A lot of them, actually.
But that doesn’t disappoint me like it used to – I understand it as a fact of life and that most of the small deposits and things that we do for others will never be explicitly reciprocated. Does that mean that I should stop or that my ROI is bad? Obviously not! I would have quit a long time ago if that was the case!
So be encouraged, understand and see yourself as a positive and life-giving investor in others – all you have to do is commit to publishing, every single day (or at least consistently!), and know that it’s making an impact (or will make one) and that that’s a very, very, good thing.
And I love it. It’s a joy for me.
So what are you waiting for? People need your investment!