How To Decide on Your Categories for a New Blog

October 11, 2010 — 33 Comments

[tentblogger-vimeo 15736274]

[This post is part of the Ultimate Guide to Launching a WordPress-Powered Blog series.]

[Like the quality of the screencast? I use the Screenflow app for it!]

Watch the above video for my thoughts on how to choose the right categories for your new blog.

Not what you thought? Hah!

There’s certainly some strategy (that we’ll discuss much later) in choosing the right categories long term but ultimately do not worry at all in the beginning about your categories.

Just start creating content. That’s your biggest goal, and if categorization stops you from doing just that then keep them “Uncategorized”!

You’ll be constantly pruning your categories as your blog grows!

Want a really robust post on how to decide on your blog categories? Make sure to check this post here!

[This post is part of the Ultimate Guide to Launching a WordPress-Powered Blog series.]

John

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I'm passionate about startups, blogging, and human capital. I love what I do and who I get to work with. I am incredibly blessed.


33 responses to How To Decide on Your Categories for a New Blog

  1. We started blogging six years ago. We didn’t have kids or jobs (students), so everything felt like it was either uncategorized or simply fit under the “Life” category.

    Now, six years later, we’ve got a house, jobs, kids, and more than a thousand posts with no categories. Oops.

    My point? Even if you don’t have categories planned, go ahead and tag your posts from the beginning. Create content, then tag it according to what you’ve written. Eventually, you might have to go back and re-organize your tags, but at least you’ll have a starting point. :)

    As for me, I’ve got a thousand posts, and I have no idea what each specific post is about. I have to go back, read each one, and then tag it. No wonder I’m procrastinating…

  2. I had to chuckle when I saw this post title come across Twitter, since I just had a conversation with our school administrator this morning about he and I needing to come up with categories before we launch the new school blog.

    I understand your points, John, and the advice to not let the category decision paralyze you is good. But I’m going to cling to my requirement to start with a list of categories, for a couple of reasons:

    1) It helps remind contributors of the scope and purpose of the blog. I’m launching a blog for a school, and I could have over a dozen authors in the first few months, contributing only rarely. I’ve already met with the teachers about the scope and purpose, but I want to make sure that the authors don’t drift away from that purpose. The categories are being created out of an understanding of what we plan to do with the site, and who we’re targeting. I want to be able to turn the contributors loose, but have confidence that we’re all headed in the same direction, even months from now.

    2) Categories communicate something about the site to the visitors. So do tag clouds, of course. But a good category list says “here’s what you can find on this blog.” Or for new blogs, it says “here’s what we plan to do with this blog.” There are indeed other ways to communicate those messages, but I think categories help.

    Again, I understand and appreciate the advice. And I’m certainly not saying that my way is better or right. It’s just where I stand today, as I work with ministries to launch new blogs.

    • brian,

      that’s why i said for “new blogs”… and yes, your situation warrants it with a multi-author blog. that’s great.

      it’ll be interesting to see what you think of my opinion of tags when it comes up… ;)

  3. I am the website admin/station manager for our student run radio station at school. (http://wngrradio.com/) We currently have 30+ posts, but three categories. Does anyone here have suggestions for more categories? I try to use tags for band names, and album names, and Categories for more general topics.

    :) Let me know what you think.

  4. Great tips…thanks John

  5. I have 78 posts, 15 categories, and 24 tags. I will be interested to see how that fits in with what you will say about tags. Right now “Just for Fun” and “Random” are the only ones that have only 1-3 posts in them. “Leadership” has only one, but I intend to write more in that category.

    I may need to prune my categories to focus my writing a little more.

  6. :)
    I have a gazillion categories. Trimmed them down to a handful.
    Then I started a new blog. That now has me only ever using one category on the old blog and everything else on the new.
    Kind of the intention :)

  7. I’ve sort of been of the impression that you use categories to generate broad areas of your blog with common themes, and that the tags are useful for more in depth “categorisation” of posts.

  8. I would like to set up dedicated feeds for a category. Can I do this easily?

  9. OFFTOPIC: How did you do the app grouping in the OS X Dashboard in your screencast? Just transparent icons on a dummy app?

  10. Great advice John. I have been trying to think of categories and it has stopped me from writing. I need to try the write first, sort later method.

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