As you can see I added some clever (and fun) imagery, changed out some text, removed a few links that weren’t converting or providing much value, and added a section to cover my higher-value blog post series into each one, both from a user perspective and for the search engines to have another opportunity to index.
Total time to rework some of the content? About 30 or 40 minutes. Value to the end user and to my blog? It’ll actually be pretty significant, and here’s why:
Analytics (and People) Don’t Lie:
It is quite apparent that both search engines and people are clicking through to both of those pages at a significant rate. In fact, the Archives Page is one of the top 10 most visited pages outside of the proper domain and my About Page!
Not only that but my Google Analytics shows less than 50% bounce rate once entering into both of those pages – which means that people go there and they click more links, thus increasing my pageview counts – for that I’m very grateful.
But, I could do much better, and so I did by providing more content delivery to the blog post series and giving it a bit of flare with an image. It’s a win-win type of scenario where I increase the value back to the user by showcasing the content that matters most (while getting rid of low-converting clicks such as date-based archives in my case) and getting higher pageviews in return.
I like those types of scenarios, don’t you? The truth is that Google and my users like those pages, a lot.
What This Means For You (and Me):
The point of this post is to share (or remind you) that sometimes the smaller changes to your blog have the most dramatic and significant impact.
There are elements and pages on your blog that people are going to that could be optimized even further for even more engagement and pageviews. The nice thing is that you don’t have to spend a significant amount of time developing them or making them better!
The 30 or 40 minutes it took to optimize those two pages will increase clicks to the content that matters and will further develop the quality engagement in those posts for as long as they remain intact.
The challenge that you have before you is to identify the “low hanging fruit” opportunities on your blog to optimize even further for greater effect. Pages like your Archives Page and your Sitemap might be places to start.
What about you? What are some pages that could use a bit of attention and love that you could really return to you some significant pageview increases?
Let’s hear it!