The above graph really does show it all (click for larger view).
I have often shared here that one of your greatest assets as an entrepreneur and starter is to experiment – never stop experimenting and evolving as an individual for your own personal growth as well as your business.
Of course, this goes for your blog as well and I continue to experiment wildly on a number of stealth blog projects (as I like to call them) – even with things as drastic as changing the core WordPress Theme that is being used.
Well, I set out to do just that with one of my blog projects and like most of my experiments I set a time-limit which is most typically a full 30 days to see if the change is working as intended.
Well, I sometimes have to break that rule when the results are so obvious that it’s painful to watch as the graph above clearly shows. What I did was I switched WordPress Themes and instantly saw a drop of traffic – it was so dramatic that I wrestled with abandoning the experiment altogether within the first 48 hours, something I rarely do.
Typically switching a WordPress Theme won’t see much movement at all in terms of traffic, both up or down – but this time it was incredible shift in the wrong direction.