Much of the work that many of us do is never seen – quite literally for some of us.
For example, the development of Pressgram is done mostly at night and on the weekends, outside the lights of my office and partners and even my own family.
It’s just me, the computer, and a few good tunes looped continuously. To the world it’ll all seem so “magical” when it will suddenly appear out of the dark and into the daylight – at this point I’ll look back at the long evenings and “binge” weekends and wish that more people could see and even appreciate all the work that was done when no one was looking.
Again, for many of us, this is our burden to bear, our joyous suffering that we endure to launch, to ship, and to create. It’s the inner battles that we struggle, and at times fail to overcome, that displays our truest art, if only to ourselves.