
Here’s a story I’ve never shared publicly but I shared it with my team this morning and I thought it would be worth sharing with you guys.
Give it a read and I’d love to hear your thoughts.
Love, for Sale
This one’s going to hurt a bit so read this with care: Do not sell the things that you are in love with. Don’t. It’s far too painful and you won’t be a success (at least financially).
When I was a young developer and still very hot in the pants about my own “apps” I learned a very valuable lesson on this dynamic. One of the first places I worked for professionally as a young 14 year old software developer was at Johnson and Johnson, a Fortune 50, Dow 30 company.
At age 14.
I didn’t know diddlysquat but thought I was the cats pajamas. I knew just enough to be an “asset” (not even “valuable asset,” just an “asset”) and they paid me really well for my front-end/back-end ninja-like code (or at least I thought it was).
One of the guys I got to work with was an incredibly brilliant Oracle database engineer and architect. I forget his name because it didn’t matter what his real name was – his nickname, “Guru,” was his real name and that’s all that mattered.
This individual was on contract (40-60 hours per week contract) for about $850 dollars per hour. If you do simple math that’s about $136,000 dollars per month and over $1.6MM per year.
He was cool, collected, had gray hair, and dressed super modestly. He came as he pleased and went whenever he wanted. No one appeared to bother him – yet his influence was everywhere I looked. He came to meetings in what appeared to be a random fashion and ate McDonalds like everyone else.
Yet he was the architect that oversaw the core database to a $60B dollar enterprise. I guess he was worth it.
I got to know him slowly that first year as he wasn’t really available and just smirked everytime he saw me. I eventually was able to (by accident I think) talk with him on a long walk to another building about what he did outside of work (I thought he might play video games or something).
No, he had this other application which he built at home which networked all his physical devices into a common repository of music in a state-of-the-art home stereo system which shamed most mortals.
This was in the mid 90’s. What he had essentially built was Napster before Napster did it and Apple iTunes before Apple did it.
At the time I thought this was amazing. I asked him if he sold it and he told me “No. Never. I’ll never sell the things that I love to do.”
I never forgot it and although at the time I was still so young and very very stupid I thought he was even more stupid for not selling it (or at least letting me have a copy!).
You see, the better you are at your craft, your job, your business, your “thing” the less you seem to confuse external rewards (like money) with the ones that matter. The internal motivations.
Because the things that you love you can’t price well – in other words, emotions cloud and you get too close to the thing that you’re selling. Some people somehow “find” a way, perhaps, but otherwise they aren’t, just an iteration off of what they love to do.
I sell products that I really do like. Do I love them, as in with-all-my-heart-now-and-forever type of love? No way.
But I do love creating value and accelerating people. And I love who I work with more than what we build. You see, I can do that in a number of different ways. I don’t have to sell my love though.
[Image via Creative Commons, mateusz]






Oh boy… you just hit the nail on the head for me. It is very hard to separate. I don’t fall in love with my actual specific projects, but I still have a hard time with pricing, regardless…
Yes, Jon I think it can be healthy to have things in our lives we do simply for the pleasure of doing them. When we monetize an activity, hobby, or product then we lose a little bit of the intended purpose. I’m not sure it always has to be an either or situation but for the most part I think it’s beneficial to have a little more objectivity with what we “sell”.
I once jokingly told my mom, “You Can’t Buy My Love, You Can Only Rent It”
Now that I am working in a profession that I do like, I see it similarly. I.E clients are renting my love of writing. It sets up a feedback loop that keeps me going.
I love writing my blog. It brings me business leads. I write for the clients who appreciate my approach. Then some money is invested into improving the blog. Which in turn helps me land new clients. Repeat.
Interesting. I don’t think I have ever been in love with any particular project I have worked on. However there is one in my head, that I have never found the time to write a single line of code for, that I am contemplating providing on github as an opensource project.
Thanks for sharing Jon.
What instantly jumped to mind for me after reading this was a passage from Steven Pressfield’s, War of Art.
“We do not over-identify with out jobs.” In the passage he talks about the difference between Amateurs and Professionals, in regard to how amateurs can become seriously paralyzed by the over the success and failure of their art. They over-identity (love) it too much.
The amateur can never write that breath taking symphony because he’s too close, he loves it too much, he’s paralyzed with fear that this one piece will define him. His avocation is what defines him.
My apologizes Jon if that’s completely missing the point, but damn it hit me hard when I read your story.