The Blogger’s Essential Guide to Search Engine Optimization

The point of SEO is this: More Traffic!
[Image via iStockPhoto.]
A number of you have been waiting patiently for this new Blog Series to start and I’m glad to share with you that the core posts have been drafted and are waiting publishing dates in the very near future!
As I’ve done historically with my other series this post will serve as a table of contents for the series as I publish and craft the content for you.
Here’s what you can expect in this group of blog posts: Practical overviews of the important elements of SEO for bloggers, tips and tools for optimizing your content, strategy for maximizing your search engine optimization efforts, and things to be cautious of and to avoid when architecting your content.
As always, please leave your thoughts, suggestions, and things you’d love for me to consider covering in the comments!
Can’t wait to get started (this is a preliminary list of post topics that will be covered):
- A Practical Introduction to SEO and Search Engines for Bloggers
- Intro to Meta Elements: SEO Spider Test and Search Engine Crawler Tool
- Never Forget: Blog for People, Not for Search Engines (or Robots)
- Important SEO Factors that Google, Bing, and Yahoo! Consider in SERPs
- 10 Search Engine Limitations that Impact You and Your Blog
- Optimizing Your Blog’s Indexable HTML Content for SEO
- How to Search Engine Optimize Your Links, URLs
- PageRank: What Bloggers Need to Know and Do to Increase It
- The Curious Power of NoFollow and What Bloggers Need to Know
- Crafting Perfect SEO Meta Title Tags for Your Blog Posts
- 10 Free Keyword Tools for Your Blog Title Tag Research
- A Blogger’s Pocket Guide to Meta Robots and Robots.txt
- How Often Does Google Update My PageRank Value?
- Optimize Your WordPress Blog Post’s Slugs for SEO and More
- Fix Broken Links Quickly in WordPress for Your Users and SEO!
- Fixing and Redirecting 404 Errors, Broken External Links
- The Science and Strategy of Keyword Research for SEO
- PageRank Inbound Link Estimation Chart
- Canonicalization: How to Optimize Your Blog Content & URLs to be Canonical
- Stop Scrapers From Stealing Your Content and Profiting From It!
- Intro to Search Engine Marketing (SEM) for Your Blog
- How Your Blog’s Design and Usability Influences SEO
- 4 Search Behaviors and How to Capitalize on Them for SEO
- 10 Must Have Blog Design & Usability Tips to Boost Your SEO
- A Quick Start Guide and Checklist for Bing Search Engine Optimization
- A Quick Intro to How I Use Bing Webmaster Tools for SEO
- 3 Ways to Manage Misspellings and Keyword Typos for SEO
- Why I Still Use Meta Keywords for My Blog in Terms of SEO
- The 5 Most Important Elements of Your Blog’s Link Profile, Backlinks
- 3 Ways to Grow Backlinks and Your Blog’s Link Profile
- Paid Links: One Big No No for SEO Link Building
- 5 Critical Search Engine Metrics That You Should Be Tracking
- 5 SEO Myths to Avoid (Like a Plague of Zombies)
- How to Fix Being Banned (Delisted) from Search Engines
- The Importance of Using Social Media, Social Sharing for SEO
- The Power and Effect of Personalization for Search Results
- How the Age of Your Blog Effects Authority, Credibility, & SEO
- 7 More SEO Link Strategies That You Need to Know
- How Your Blog’s Load Time, Site Speed Impacts Your SEO
- The 10 Best SEO Plugins for WordPress
- 10 Non Technical SEO Strategies You Need to Know
Let me know!




Dude! This awesome! I’ve been waiting for something like this from you – as I know it will be actionable nuts and bolts stuff!
Thanks man!
Word
hehe.
Looking forward to this one!
thanks tracy!
Awesome!
word up.
Awesome.
+1.
I don’t think I need much help with this. Just kidding.
I did get a lot of hits this week from ChurchMag in that contest, but I need to learn how to keep that traffic coming. Thanks John! I look forward to learning more about SEO.
awesome! congrats, btw!
Yes! Because I don’t get it. I fill out the SEO info in my “All in One SEA” widget and often wonder – so what does that do.
ah… i don’t like that plugin… in fact, i really don’t like it…
Why don’t you like it? I used it for a while with my previous blog…
it does some things to your meta without you knowing… and it updates way too much.
Hmmmm, have you written a post on that?
nope. i might thought.
It’d be an interesting one fo sho.
i’ll be sharing my thoughts on wordpress plugins, for sure.
Agreed, Tried it. Used it. Don’t like it.
bleh, for sure.
Do you have a SEO plugin that you do like? Would love a suggesstion for WordPress!
jude,
i will definitely cover this in this series!
yay! so excited for this series!!
so am i!
Wanting to learn to do this better.
sweet! i hope to share something worth while!
Awesome. Can’t wait to put this stuff into action.
Yes! I am very excited about this. I’m sure this is going to be valuable stuff!
Nice!
John, looking forward to seeing what you write on this topic. I definitely think more and more people are recognizing the importance of good search rankings and that they don’t just happen by accident. That’s why we’ve been doing the DIY SEO series on http://ChristianSEOGuys.com
One big topic that seems to be missing from your list is keyword research. That’s one of the most important aspects of SEO, but most people seem to overlook it.
Great. that list is not comprehensive (and obviously the titles show that). definitely keywords is on the list!
Nice! I know you’re going to knock it out of the park. I have a couple recommendations in case you haven’t seen them:
- Scribe SEO: scribeseo.com. (That’s not an affiliate link, although for all the talking about this tool that I do, I should totally get one!) Great tool for making content SEO-friendly. It works as a plugin inside WP to make sure your content is optimized. I use this when I do freelance SEO copywriting.
- SEOmoz just came out with a new report that’s really fascinating. You probably saw it, but just in case: http://www.seomoz.org/article/search-ranking-factors (My biggest surprise from this was the importance of social media sharing to SEO.
awesome! thanks for this melanie! i’ve read it and will definitely include some thoughts surrounding sharing!
Awesome!
i hope so…!
When is the first one!?
hopefully later this week… moving into a new home has cramped my writing a bit….
wimp
it killed mine and about 2 months before the move ever happened.
Getting it going again though.
i need your encouragement! wimp.
I think this will be the first series that I will follow from start to finish. Bring it on!
aw, sweet! thanks man! the other series are pretty good too.
Looking forward to this one.
thanks clay!
John, you rock dude!!!
thanks man! i just try to share what I do!
Interested to see this, John, as it unfolds.
cool jeff. i think you’ll get something good out of it.
Man, I’m really amped about this.
There’s a lot out there about SEO, but very little from the perspective of a smaller blog (like mine). I’d personally love to hear about your thoughts on longtail keywords. It seems that that’s all I’ve really received, and it wasn’t really intentional.
great loren!
You beat me to the punch
Was just thinking last night about SEO and how peple forget about navigation and site structure. Usually as bloggers we focus on content but not content delivery which is also an important part of the process.
susan,
hopefully i can make it worth your while!
Looking forward to it.
i am too… if i can just finish up moving into this home… i’ll start publishing them!
Stoked about this series! I have MUCH to learn.
going to try to get started tomorrow…… hopefully.
So great!! I’ve been hoping you’d do a series on this too. Good one John!!
thanks man!
As usual you have taken something that can be rather technical for a beginner (like me) and made it simple to understand! I’m excited to see more in this series to improve my SEO
You rock sir!
thanks! hopefully i’m releasing the next one very soon… like today.
You’re right john, SEO has a major role in bringing visitors to the blog, mainly targeted traffic. Moreover blog with Adsense and Clickbank goals, I think the absolute need of the traffic comes from search engine because otherwise very small conversion of visitors
for sure! thanks for stopping by!
I Just make my first visit to ur blog today!… I think you have all the things i need in your posts
Specially this one!
awesome! thanks so much!
Haha.. I’m the one who should thank you!
it’s very copacetic!
Thank you for taking the time to write these posts. I plan on working through them and seeing great results on my blog and it’s SEO.
take your time. there’s no sense in rushing!
Really good post to know about seo.
sure thing. share it with others!
This made my nose bleed but let me take it 1 number at a time. Whew!
#LOL!
A great blog series just started it whilst browsing you blog (great work by the way) and I was wondering how long should it take to get on the first page? I just wondered as I seem to have managed it in about a month for a couple of search terms, granted my blog is very industry specific but is this good work? I only ask as my SEO is based on one of your blogs cannot remember which one though and your evergreen blog inspired me to start, great work.
it could take a while, especially if you’re in a saturated niche. but it is possible,… as anything goes on the internet.
Really can’t wait to get stuck into this later!
awesome! enjoy it!