I’ve already shared this before (and so you can read it here) but if you’re not using website analytics on your blog then you’re seriously missing out! Without analytics you won’t be able to make your blog better. Period.
Now that you’ve set it up you’ll need some time to process the information but if you’ve been using it for some time it’s about time you actually use the darn system, right?
Here are 5 key sources of traffic that you should be seeing in Google Analytics. If you’re not then it’s time to start setting it up!
This might be an obvious thing to many of my readers but to some it might be a relatively new concept. I always have to remember that many of my readers are engaging with this type of thinking (making money through blogging while having tons of fun) for the first time!
So, for those that might not be in the know – were you aware that Twitter can be a traffic-generating monster? Let it be known that I have seen up to 17% of my monthly traffic come from Twitter alone on some months!
That’s astounding! And when you think about it this free service (amazing that it’s free, right?) can be such a huge source of new visitors and readers providing you a channel of “free” traffic!
Sure, there’s a lot of “strategy” that a lot of so-called “Tweet Professionals” could share with you but here’s really my only one: Use Twitter to share your blog posts.
And, that’s about it. My strategy isn’t complicated; it’s simple, and it works.
Facebook is also a huge source of traffic and is another metric that you should see via Google Analytics. For me it’s mostly from TentBlogger’s Facebook Page but for many others it’s from their own Facebook account directly as they share the link into Facebook.
Either one is fine but the point is this: Do you see a significant traffic source being Facebook? And if it’s not in your top 10 then why not? It should be!
Facebook is a huge community and many of my friends on Facebook are not on Twitter. But sharing links into Facebook I get the community there engaged as well as bring new and fresh visitors every time I post a link.
Facebook is a great traffic source for your blog, without question.
Again, I’ve posted my thoughts on FeedBurner, which is an absolute must-have for your RSS and Email Subscription options. For me it’s ranked #3 in my Google Analytics and is a significant source of traffic.
You want to know that people are subscribed to your site and are committed to receiving your awesome posts every single day. Not only that, but you’ve created such compelling content that they are jumping from their RSS Reader into your site directly to comment and/or engage in the community and conversations.
Do yourself a favor and if you’re not using FeedBurner then get it today!
Google, itself, should be of serious interest to you as you grow and mature as a blogger: Your goal, essentially, is to make sure that you continue to increase in pageviews and visits to your blog from Google itself, which means that Google is providing traffic through “organic” search returns.
What does this mean in laymen’s terms? It means that people are searching for content and Google tells that person to check out your site. This is a really good thing.
Why is this such a good thing? It’s because of a 2 very important things (there are more than 2 but this will be good for now):
- Google sees your blog post (and consequently your blog) as “authoritative”. This means it thinks your blog is more important than others.
- “Conversion rates” via organic traffic have been proven to be significantly higher in almost all circumstances. What this means is that if you’re advertising or selling a product that there is a higher chance that person will buy it/click it.
We’ll go into more details about each later but the point is that you want traffic to come to you from search returns and your blog’s health and growth will depend on it!
5. Referral Sites
The last serious source of traffic that you’ll want is simply strong referral traffic from other sites. In other words, you want other sites and/or blogs to be mentioning you and sending you traffic from their properties.
The gross total of all of those really strong referrals is going to be be a considerable percentage of your traffic and your goal is to get one or two new referral sites every single month (while keeping the really good ones historically).
This will hopefully grow over time as your influence and blog continues to grow – the biggest mistake most bloggers make is assuming that this somehow naturally happens over time (and perhaps it will) but the more intentional you are at generating this portion of your monthly traffic the better.
How to Bring Home the Bacon
Ultimately the next challenge is this: How does one make sure that people come to your site and blog (and keeping coming)?
To be honest, there are very few tips that I have that don’t ultimately center around this foundational element: Providing exceptional value to your readers, all the time, day in and day out. Remember, it’s your promise to them!
Continue to create valuable content and then use the above traffic sources to share the content generously!
Love to hear your thoughts!