I was introduced to Warby Parker by my friend (uber-hipster) who mentioned how neat their entire service is in that you not only get to have a killer 30 day trial period (where shipping and returns are free), the fact that they donate a pair of glasses for every pair that you buy to someone in need, but also the fact that you can try on their glasses for free at the “Try at Home” opportunity.
It was almost too good to be true – so I tried it for myself. I ordered five of their products and they were quickly shipped to my home:
But their brilliance doesn’t stop there. The “cost” for doing their Home Try-On Program is simply to upload and share pictures of yourself with the test frames on.
Free marketing to hundreds (if not thousands) of people for their products. Simply genius!
So, as you can see, I’ve tried a few on and have decided on two that I want to try (and I’m also sharing this post with you which is free marketing for Warby!):
Yes, I’m quite un-original here – I’m trying on black pairs that are somewhat different than my current pair (I’m honestly looking for a backup pair in case my current ones get sat on or something like that).
I’m not sure what I’m going to choose but probably something like Pierce:
Regardless of whether I bought any or not their strategy really worked and it’s no wonder I hear about them more and more as people learn about them through their trusted friends via Twitter and Facebook.
What can we learn from their strategy? I believe it’s in their formula of shipping cost and marketing – in other words, the cost of shipping being their marketing budget. This simple shift has resulted in some big wins. What we need to do as bloggers and creative business strategists is consider how we can give away more for free and yet, at the very same time, directly benefit from the resulting exposure.
Brilliant concept and I can’t wait to get my prescription glasses – I just have to find where I put that prescription in the first place…